The Harris Brothers on Joe Rogan Experience #2311 Missed a Critical Moment to Wake Up the Business World—Here’s What They Should’ve Said
The recent Joe Rogan Experience #2311 featuring AI insiders Jeremy and Edouard Harris was a golden opportunity to sound the alarm. With millions of business owners, employees, and decision-makers tuning in, this could have been the episode that laid bare what’s actually happening in AI today—and what’s at stake.
This Jeremy and Edouard Harris interview with Joe Rogan had the potential to deliver hard truths and spark serious reflection across industries. However, it devolved into yet another Silicon Valley-style ramble. There was some praise for Elon Musk, vague jabs at past U.S. administrations, and the usual fear-mongering about China’s AI investments—a story that’s been in circulation for over a decade. As a result, the conversation coasted on safe topics, failed to challenge the audience, and ultimately offered no strategic advice to those staring down the barrel of technological displacement.
A Single Glimmer of Value… Wasted
To their credit, the Harris brothers briefly mentioned the “six fingers” problem in early AI image generation—where models would render bizarre hand shapes and anatomical glitches. They pointed out that recent upgrades (notably in Q1 2025) have largely resolved these issues.
This matters because it proves something crucial: AI engineering teams aren’t just aware of the bugs—they’re actively fixing them. More importantly, they’re doing it fast.
Nevertheless, instead of using that point to spark urgency, it was brushed off like a passing anecdote.
Here’s what they should have said:
“The pace of AI improvement is no longer measured in years—it’s monthly, weekly, and in some cases, daily. Every solved glitch accelerates the next breakthrough.”
They Ignored the Real Warning Signs
What made the episode more frustrating was what it didn’t include.
The Harris brothers also briefly mentioned research showing that AI systems can perform the same tasks as office workers—but faster. Unfortunately, the tone was passive, as if this was something far off in the future.
In reality, it’s already here. For example, Meta’s presentation at GDC 2025 revealed that a team of just three people, with no coding experience, can now generate full video game environments daily using AI pipelines. That’s not theoretical. That’s today.
Even more critically, ChatGPT operators using browser tools can now integrate with cloud-based platforms to perform highly technical tasks—not just building websites, but adjusting backend systems, automating entire workflows, and managing digital infrastructure.
Clearly, we’ve crossed a threshold. AI systems are now performing highly skilled tasks in less time than trained professionals, and with no prior expertise. Entire workflows in design, game development, customer support, and IT are being collapsed into drag-and-drop interfaces and prompt-based commands.
That should have been the headline—not geopolitics, and certainly not another Elon soundbite.
Business Owners Need a New Mindset—Now
The real failing of the episode wasn’t just what was said—it was what was left unsaid.
Most businesses are still trying to figure out how to fit AI into their existing models. That’s the wrong approach.
Instead, you should be building your business around AI from the ground up.
Just as the restaurant industry adapted to takeout culture with ghost kitchens, every other industry must now adopt the “digital office” model.
For instance, imagine a business that:
Offers instant quotes,
Schedules services 24/7,
Follows up with leads automatically, and
Delivers lower prices because overhead has been slashed via automation.
That’s what a digital office empowered by AI can do today—not in five years.
What You Should Be Doing Right Now
To adapt, here are four steps you can start immediately:
Map your operations for automation. Identify repetitive tasks that can be handled by AI voice agents, chatbots, or digital workflows.
Train AI on your own data. While public tools are helpful, internal AI agents trained on your contracts, procedures, and language will be significantly more effective.
Invest in integrated systems—not just tools. Think of AI as a team member, not a plugin. CRMs, scheduling tools, email responders, and dashboards should be connected and seamless.
Reimagine your business model. Don’t ask, How do I use AI to improve what I already do? Instead, ask: What would my business look like if I started it with AI from day one?
Final Thought
The Joe Rogan Experience #2311 had the platform and audience to deliver a much-needed wake-up call. But the Harris brothers missed the moment. While they were scoring tech-world brownie points and recycling headlines about China and Musk, businesses lost a valuable opportunity to hear the truth:
AI isn’t just a tool—it’s the infrastructure of the next economy.
If you’re still watching from the sidelines, waiting for a clear sign—this is it.
Start building now. Or be replaced by those who did.
